Benefits of Landing Pages
By Henrik Scheel, Founder of Startup Experience
Avg. read time 2 mins
You may have heard the terms “website” and “landing page” used interchangeably, but it’s important to note a key difference between the two. A website is focused on your company: what you offer, who you are, and why and how you do what you do. A landing page is focused on getting visitors to take one step towards becoming customers, like filling out a form for an email newsletter. We call this the “call-to-action” or CTA.
What Is a Call-To-Action?
There are a variety of calls-to-action that can be implemented; for example, CTAs can lead to a form to be filled out, a cart to place an order, or an option to chat – essentially a way to directly interface with the business.
Structuring Your Landing Page
When building a landing page for your company, it’s important to consider including a few key elements to create an engaging experience for potential customers:
A targeted headline that says what the page is about
A call-to-action that directs visitors about what to do
A unique value proposition that illustrates what sets your company apart
And testimonials that reinforce the quality of your products
Finding Your Target Customers
Once you’ve built your landing page, you can use different marketing channels to guide your future users to the page. Marketing channels are the ways you reach your customers and let them know that all the information they need about you is just one click away.
TAKEAWAY
Landing pages can have several benefits for your company, so make sure you create a landing page that works best for you and your business.
