Benefits of a Custom Business Email Address

Avg. read time 2 mins

Let's say you're in the market for a new dentist and you're researching options online. You come across two different businesses - both look good at first glance, but which would you want to contact between these two email addresses?

Although both businesses may be equally legitimate, there’s a good chance you selected the first option. This is because in an increasingly digital world, a .com email address can help make small businesses look more credible.

Let’s dive a little deeper into how your business can benefit from having a custom business email address.

Develop Credibility

Creating a sense of credibility is key to attracting potential customers and developing their perception of your business, so a custom email address is an important business tool. On average, a custom business email address is seen as more credible than a generic email address. You can help establish this credibility by using your .com domain name for a custom business email address. It’s recognized and trusted by global companies and savvy startups alike. Plus, you can use your .com domain name for a future website or online presence in addition to your custom business email address.

Build Legitimacy With a Professional Image

In addition to developing credibility, a custom email address can show the world your business is established. It can boost your professional image with potential customers who may hesitate to communicate via a generic email address.

Take pearlybrightsmiles@genericwebmail.com for example. A generic email address like this one may not appear as legitimate as a custom email address. But when you use a custom email address, your customers may be more apt to engage with you and your business. In fact, a .com email address can help small businesses look more professional worldwide.

Market Your Whole Business

Once you've set up your custom email address, you can typically create multiple addresses for different segments of your business (e.g., billing@pearlybrightsmiles.com, info@pearlybrightsmiles.com, support@pearlybrightsmiles.com). This can lead to a more customized experience for potential clients and customers.

Don’t forget about physical branding as well: flyers, business cards, and promotional products should also include your custom business email address. This can help your business marketing and brand strategy overall, because every time someone sees your physical branding and sends you an email, you’ll be promoting your business instead of a generic email provider.

You're never too small to start building and defining your professional image, and this is an easy and affordable way to start.